Make it as simple as possible for your Audience to understand your message.
By Day Cinco you have figured out Who your perfect customer is. What pleasure she is moving toward or pain she is running like hell from.
Enter stage right...
Uniquely Irresistibly You with the Answer to said Problem.
Be crystal clear in your mind how your product/service/information can help your customer.
How will it change the way your customer feels?
If you help your customer what difference will it make to their day?
Why does your customer need what you offer?
Don't bamboozle your message with technical information, features or comparisons to other similar products.
Your customer will have lost interest before they've begun to realise how much they need you in their life.
Use simple words. 👩🦰
is how you explain your Purpose.
Through your #clearmessage
you provide value.
Every time your perfect customer has contact with you either through video, face to face or the written word they should walk away in no doubt about what you have said, why you were sharing that information and what happens next.
Basically if you are not clear your customer will not comeback for more.
How To Brand Yourself In 10 Days:
❓Which is your favourite lesson so far❓ ✏️✏️✏️ comment ⬇️